When Jennie Kim debuted as the fierce and stylish rapper of BLACKPINK in 2016, she instantly became a global sensation. Today, as she celebrates her 28th birthday, she’s more than just a K-pop icon—Jennie is a multifaceted brand, an international trendsetter, and the founder-CEO of Odd Atelier, a creative label that represents a new era in her artistic journey.
Her transformation from an idol to an entrepreneur is not just inspiring—it’s redefining what it means to be a modern-day pop star. This in-depth look explores Jennie’s evolution over the years: from her early life in South Korea and New Zealand, to her trailblazing BLACKPINK career, to her solo ventures and leadership role as a businesswoman.
From her explosive debut with BLACKPINK to her recent role as the founder of Odd Atelier, Jennie Kim’s rise has been nothing short of extraordinary. As she turns 28, Jennie isn’t just celebrating another birthday—she’s marking a powerful transformation.
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Early Life and Training Days: Building a Star
Jennie Kim was born on January 16, 1996, in Seoul, South Korea. At the age of 9, she moved to New Zealand, where she spent five years studying at ACG Parnell College. It was during her time abroad that she became fluent in English and exposed to a diverse cultural environment, both of which would later become key assets in her international career.
In 2010, at age 14, she returned to South Korea and joined YG Entertainment as a trainee. Over the next six years, Jennie honed her skills in singing, dancing, and rapping. Known as the “hidden YG treasure,” she was featured in several songs by senior artists before BLACKPINK officially debuted.
2016–2023: The BLACKPINK Era
Jennie debuted with BLACKPINK on August 8, 2016, alongside Jisoo, Rosé, and Lisa. Their debut singles “Boombayah” and “Whistle” exploded onto the charts, setting records and catapulting the group into instant stardom.
Over the next seven years, BLACKPINK would achieve milestones no K-pop girl group had reached before:
- Billboard domination with albums like THE ALBUM and BORN PINK
- Coachella performance (2019 and 2023)—becoming the first K-pop girl group to perform and later headline
- YouTube records, including the fastest music video to reach 100 million views (How You Like That)
- Global tours with stops across North America, Europe, Asia, and Australia
Jennie, with her charismatic stage presence and signature fashion sense, became one of the standout members. She was often dubbed the “Human Chanel” and became a global ambassador for luxury brands like Chanel, Calvin Klein, and HERA.
Jennie’s Solo Career: Going Beyond the Group
Jennie was the first BLACKPINK member to go solo, debuting with her single “SOLO” in November 2018. The song topped charts in South Korea and internationally, solidifying her place as a formidable solo act.
“SOLO” wasn’t just a catchy tune—it was a declaration of independence. With lyrics about empowerment and moving on from a broken relationship, the song resonated with fans across the globe. It was an early indication that Jennie had the creative vision and confidence to succeed beyond the group’s identity.
Highlights of Jennie’s solo career:
- “SOLO” MV surpassed 900 million views on YouTube
- Participated in fashion collaborations with Gentle Monster and Calvin Klein
- Made her acting debut in HBO’s The Idol (2023), credited as Jennie Ruby Jane
- Launched her YouTube channel “Jennierubyjane Official,” gaining millions of subscribers within days
The Birth of Odd Atelier: Jennie as CEO
In December 2023, Jennie shocked fans and the entertainment industry by announcing the launch of her independent label, Odd Atelier (OA). Described as “a space that aims to create new things in a different and unique way,” OA signals Jennie’s transition from idol to business mogul.
This move followed BLACKPINK’s decision to renew their group contract with YG Entertainment while pursuing solo careers independently. Jennie’s decision to take control of her creative output and business direction showed foresight and maturity beyond her years.
What is Odd Atelier?
Odd Atelier (OA) is more than just a record label—it’s a creative platform. Jennie aims to support not only her own music and fashion projects but eventually collaborate with other artists. OA is expected to blend K-pop, streetwear, visual art, and digital content into a single brand identity.
Her debut under OA, the single “Slow Motion” with Matt Champion, showed a different side of Jennie—moody, lo-fi, and experimental. The shift in sound hinted at more genre-defying releases to come.
Jennie the Fashion Icon
Jennie’s influence in fashion is undeniable. Since becoming the face of Chanel Korea in 2017, she’s steadily become a global style ambassador. Her ability to blend high fashion with streetwear has inspired millions of fans, earning her a front-row seat at fashion weeks in Paris, Milan, and New York.
Whether she’s sporting an oversized blazer, minimalist couture, or Y2K streetwear, Jennie’s style is always ahead of the curve. Collaborations with Jacquemus, Gentle Monster, and Calvin Klein have only elevated her status in the fashion world.
Notable fashion moments:
- Vogue Korea, Elle, and Harper’s Bazaar cover star
- Calvin Klein capsule collection (2023) sold out worldwide
- Personal stylist team for exclusive luxury curation
- Recognized by Business of Fashion’s BoF 500 list
Jennie is no longer just a muse—she’s a fashion authority.
Global Impact and Influence
Jennie has become one of South Korea’s most globally recognized celebrities. As a K-pop ambassador, she’s been instrumental in popularizing the genre in new markets, especially in the West. She currently boasts over 85 million followers on Instagram, where she shares glimpses into her music, fashion, and personal life.
Jennie’s influence reaches beyond music; she’s a voice for Gen Z, a symbol of empowerment, and a role model for young women worldwide. Her philanthropic work, such as her involvement in environmental campaigns and UNICEF, showcases her desire to use her platform for positive change.
What’s Next for Jennie?
Jennie’s journey is far from over. At 28, she’s stepping into a new phase—artist, businesswoman, and cultural icon. With Odd Atelier, she now controls her own narrative. Fans can expect more experimental music, international collaborations, fashion launches, and possibly even mentorship programs for younger artists.
As BLACKPINK continues group activities, Jennie is balancing both worlds with grace. She’s redefining what it means to be a K-pop idol in the 21st century—no longer limited to one image or medium.
Frequently Asked Question
When did Jennie start her solo label Odd Atelier?
Jennie officially launched her independent label, Odd Atelier (OA), in December 2023, following the conclusion of BLACKPINK’s individual contracts with YG Entertainment.
Is Jennie still part of BLACKPINK?
Yes. While Jennie now manages her solo activities through Odd Atelier, she continues to be an active member of BLACKPINK, which renewed its group contract with YG Entertainment.
What was Jennie’s first solo song?
Jennie’s first solo release was the song “SOLO,” which debuted in November 2018. It was a commercial success and showcased her individual artistic style.
What is Jennie’s role in BLACKPINK?
Jennie serves as the main rapper and lead vocalist of BLACKPINK. She’s also widely recognized for her strong stage presence and unique fashion sense.
Has Jennie acted in any TV shows or movies?
Yes. Jennie made her acting debut in the HBO series “The Idol” in 2023, under the name Jennie Ruby Jane. She played a supporting role alongside Lily-Rose Depp and The Weeknd.
What kind of music can we expect from Odd Atelier?
Odd Atelier aims to explore new artistic directions, offering more experimental and genre-fluid music. Jennie’s recent collaboration, “Slow Motion,” hinted at lo-fi, R&B influences.
How has Jennie influenced fashion globally?
Jennie is considered a fashion icon, representing major luxury brands like Chanel, Calvin Klein, and Gentle Monster. Her bold and trendsetting style has earned her international acclaim in the fashion industry.
Conclusion
Jennie at 28 is more than a birthday milestone—it’s a celebration of evolution, empowerment, and excellence. From a YG trainee to the face of Chanel, from “SOLO” to Odd Atelier, Jennie has crafted a narrative unlike any other in K-pop. Her story is not just about success—it’s about agency, vision, and transformation. As she enters this new chapter, the world watches with anticipation. Whether it’s through music, fashion, acting, or entrepreneurship, one thing is clear: Jennie Kim is not just riding the wave—she’s making it.